If you ask a marketing expert when the best time is to start advertising, they’ll probably tell you “yesterday.”
In all seriousness, now that winter is winding down, springtime is a great time to get started.
Because it’s the time of year that the ground will begin to thaw, which means people are itching to get out of their homes. Not only does this mean increased foot traffic throughout the streets of Denver, it means businesses are primed to bring in new shoppers.
If you’re wanting to get more customers into your front door, you’ll want to kick off a springtime advertising campaign.
It’s also worth noting that during the spring, consumers tend to have more disposable income because they’re paying less on their utility bills and they’re gearing up to receive their income tax refund.
Suffice to say, if you haven’t begun to plan your springtime advertising campaign, you’ll want to get started.
Spring cleaning campaigns for every industry
If you own and operate a HVAC company, now’s the time to start advertising your springtime AC tune-up specials. If you work with a garage door or roofing company, this is a great time of year to start advertising for springtime repair work.
Pool and spa companies should begin advertising campaigns about getting pools and spas ready for the warmer months. Cleaning companies can get a leg up on their competitors by advertising specials on spring cleaning packages.
Regardless as to which industry you’re in, this is an optimal time of year to kick off an advertising campaign, especially since customers will be starting to get back outside.
It’s a great time to offer rewards and incentives
If you want to reach out to customers that you haven’t heard from in a while, spring is the perfect time to contact them to thank them for their business, and to remind them about your upcoming incentives.
If you have a rewards program, you could start off by offering double or triple points on winter clearance items. Or, you could offer incentives to customers if they stock up early on items they’ll need for summer.
The possibilities are endless!
It’s the best time of year to sponsor a sports team
Spring is the time of year when t-ball, softball and baseball teams begin to ramp up, and having your logo displayed on the back of a sports jersey is a great way to get your business noticed. In addition to being a great way to advertise your business, it also shows you care about supporting the local community.
It’s never too soon
You’ve probably heard the saying “the early bird gets the worm.” If you’re wanting to get a leg up on your competition, you’ll want to start getting the word out about your business.
If you’re considering launching a springtime advertising campaign but you feel like you need some help getting started, Denver Digital can help.