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What is Search Engine Optimization and Why Do I Need It?

If you own a small business and you’re wondering if Search Engine Optimization (SEO) is important, the answer is a resounding yes.

Websites that aren’t optimized won’t show up on the first two pages of Google searches, which means your target clientele and customers won’t be able to find you.

At Denver Digital we have years of experience in helping small businesses throughout the country enhance their digital presence. Not only can we help you understand the basics of SEO, we can help implement SEO best practices to help get your website search engine placement it deserves.

SEO: The basics

The CliffsNotes version is that Google uses a complex algorithm to score websites. Websites that have a high score receive priority placement during search engine queries.

As part of the algorithm, search engines evaluate websites based on how recently they’ve been updated, whether they include back links, and whether the content has been shared on social media pages. Websites that are updated regularly (most business owners find that adding a weekly blog is a good way to accomplish this), has a well-rounded use of keywords and H1 tags and that perform well on social media will be rated most favorably.

Websites that haven’t been updated in months, that don’t incorporate SEO keywords and H1 tags, and that aren’t being shared or liked on social media platforms, perform poorly.

How it works

Ultimately, business owners need to use their website to prove to the search engine crawlers that their content is valuable, trusted, unique and interesting.  The most authoratitie websites get placement preference. The goal is to make sure your website stands out from your competitors, and this is done by incorporating the best possible content, in the best possible way.

You’ll also need to focus on building a fan base.

Now, we’re not suggesting you print out t-shirts as means of seeking out groupies, but we are suggesting you encourage your customers to write Yelp and Google+ reviews, to like your social media pages, and to share your content.

Things like this help to enhance your trustworthiness and it also helps show you’re an authority in your field.

Digital marketing experts

When you work with Denver Digital, not only will you be working with a digital marketing agency that understands the importance of creating buzz, you’ll be working with a digital marketing agency that knows how to get that accomplished.

We know that the search engine crawlers are changing on a regular basis and we’ll be able to communicate when the updates happened and what those updates consist of.

Remember, SEO optimization isn’t something you do just once. When you work with our company you can rest assured that we’re constantly monitoring the changes to the algorithm, so we can help keep your website performing as best as it possibly can.

For more information on our company, the types of services we provide or how we can help you better reach would-be customers, call us today at 720-316-4217 to get started.

Adam Vest | Denver Colorado

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