Generally, the first condition for an excellent user experience is to accommodate each and every need of the customer. In terms of web design, your site should be straightforward and uncomplicated, yet polished and refined.
A true UX is much more than merely delivering customers what they want – rather, your site’s engineering, advertising, design, and interface must all come together to create a site that’s well optimized for Google and converts traffic into paying customers.
Your UX will make or break your site’s conversions. Without a pleasant UX, your bounce rate will skyrocket and you’ll have a tough time generating new leads for your business, regardless of how much time you spent creating your site, or how much money you spent hiring a web designer. Conversely, a splendid UX will keep people around longer, as they’ll enjoy using your website.
As a consequence, they’ll be far more likely to click on your call to action and give you their email, purchase a product, or sign up for your online seminar. Regardless of the genre or design for your website, a fantastic UX will help to guide people down the sales funnel towards your ultimate goal of lead generation, whereas a poor UX will have people running out the door before they’ve even gotten started.