Aside from providing a spectacular user experience (UX), using trust colors to your advantage in your site’s superb design, and setting up an SSL certificate, flaunting your partners is a great way to show your users that you’re worth their trust. Feel free to name drop, show big logos (Mcaffee security, for example) and feature any mentions of your site or company in large publications. On that note, it would be wise to link out to other big websites that mention your brand or feature you on their page.
Always try to use simple language – if someone can’t understand what you’re saying, they surely won’t trust you. Additionally, make sure you spell everything correctly. Typos are sloppy, and they instantly reduce your credibility. Oh, and Google will penalize you for poor spelling and grammar as well.
You should make your contact information clearly visible and easily accessible, especially if your business model is heavily reliant upon your site’s visitors reaching out to you either via a phone call or an email. Place your contact form high up on your web page, where it’s easily visible. Lastly, always feature a contact button in the header, footer, or both.
Feature the number of happy customers that you’ve already done business with. You can feature your product or service’s reviews. It’s always a great idea to feature a testimonial next to your call to action. Our brains group things together to help us understand them better; if you place a testimonial near your call to action, people will be more likely to trust you and travel down the sales funnel.
Provide your users with plenty of information about your product or service. A surprising number of online sales are not completed due to a lack of sufficient information about the product or service. If your website visitors don’t know exactly what they’re getting themselves into, why would they give you their time, much less their hard-earned money?
Don’t cover your website in corny advertisements or annoying popups. Nothing is more irritating – or, for that matter, fishy – than a website covered in advertisements. It’s a surefire way to drive your conversion rate into the ground.