SEO vs pay per click (PPC)

SEO vs PPC — which is the better investment?

This question has been hotly debated in the digital marketing world. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) take two very different approaches to improve a company’s online marketing presence.

When deciding between SEO and PPC, the choice comes down to your company’s specific goals. In this article, Denver Digital will discuss the benefits as well as the disadvantages of each type of advertising.

Organic Results

When it comes to producing strong, quality, lasting results– SEO comes out on top. A good  SEO team will help you produce website content that will naturally rank higher in organic search results by utilizing the most up to date, on-page SEO strategies. Writing strong search engine optimization content will prompt users to interact with your site longer, return more frequently, and build potential links to your web pages. Building links to high-quality websites will also help your website rank faster and show up more often online. These are all SEO strategies that will naturally boost your rankings.

Producing strong, well-written content is important, but it also takes a considerable amount of time and resources. For quick results, many companies turn to PPC.

Quick Results

There are many benefits when it comes to SEO advertising, however, speed is not one of them. Organically improving your site’s content and search engine visibility takes time and effort. For quick results, consider pay per click advertising. (PPC). PPC allows you to increase your lead generation faster, however, the cost per lead can be high based on competition. PPC is a great option for new websites and companies.

Long-Term Necessity

PPC will certainly help you jumpstart your online lead generation, but it is not a forever solution. SEO will always be a long-term necessity. At the end of the day, SEO is about moving your website to the front pages of the major search engines, and in the process generating online leads. Consequently, SEO will always be pivotal in online marketing.

In conclusion, PPC and SEO are both important to your online business. PPC provides faster results that can expand and build your audience quickly, however, once the PPC campaign is over you lose all visibility. While SEO is a necessary building block of any long-term,  successful campaign.

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