Starting a business can be as expensive as it is stressful—and while it’s natural for a business owner to want to save money where they can, skimping on website design as a cost-cutting measure is a terrible, terrible idea.
Why? Well, we’ll tell you.
You need to stand out against your competition
Let’s say you’re a coffee roaster. You use the best beans and you roast those beans in the best possible equipment using the best possible processes. You’re confident that your coffee is the best in all of the land.
If you don’t have a website (or your website consists of a simple splash page), you won’t be doing yourself any favors. Why? Because your competition has a website. A website is more than just an online business listing. It’s a marketing and advertising people that’s designed to attract people to your brand. It doesn’t matter if you have the best quality product at the best possible price. If your customers can’t find you, your bottom line will suffer.
Gone are the days of the Yellow Pages search
Sure, we’ll admit there are probably like, 10 people in the country who still prefer to search for a business or service provider by pulling out the Yellow Pages. Yet in today’s digital age, almost all searching is done online. You may be shocked to find that the bulk of online searches are conducted on smartphones.
When someone is driving through the area and they’re borderline stage-seven hangry, they’re going to pull out their smartphone and look for a local restaurant. We promise you they aren’t pulling over to the side of the road, to see if the pay phone has a Yellow Pages in the phone booth.
Again—if your customers can’t find you, your profitability will suffer.
It helps build your brand
Websites are as unique as the businesses they represent. It’s a great way for your brand to show off its personality. If you’re a clothing company, you can add some high-quality graphics, or maybe a blog that talks about why your styles are great to wear to a concert, skate park or for a trip to the mountain.
If you’re a pet groomer, you’ll have a fantastic opportunity to showcase your staff and the fur babies they help care for. When you use your website properly, you’ll seem like an authority. You’ll also seem relatable. And people love to do businesses with people and businesses they can relate to.
Call today to learn more
We get that website design can feel overwhelming, especially for those who aren’t tech-savvy. That’s where My Denver Digital comes in. If you need help designing a website from the ground up, we can help. Or, if you need help enhancing (or SEO optimizing) what you already have, we can help with that too. Regardless as to what your needs are, we’re confident we have a solution that can get you from point A to point B.
Have questions? Call us today to speak with a digital marketing expert.