As a manager or business owner, you likely understand that your website is one of the most important components of your marketing plan. In today’s fast-paced world, most business listing searching is done online (and a growing number of searches are being done on smartphones.)

It doesn’t matter if you have the best product at the best price, or if your restaurant has the best location and the best food. If your customers aren’t able to find you, you’re losing out on tens of thousands of dollars.

How can I help my customers find my business?

With most searches starting online, the most important thing you can do involves making your website easy for your customers to find. Ultimately, this means your business will want to rank on page 1 of a Google search. If you manage a business but your listing doesn’t show up until page 10 of an online query, your customers won’t be able to find you.

Data suggests that most internet users never make it past page three of a search engine’s results list. If you’re not on the coveted page 1, at the very least, you should be on page 2. Anything beyond that, well, you’re losing money.

How a blog can help

The search engine crawlers are always changing- which means that the strategies you used to help your website rank well in the past, might no longer work. In some cases, what worked well in 2011 will hurt your ranking today. The most obvious example we can give you relates to keyword usage. In the past, the search engine crawlers favored websites that used a lot of keywords and keyword phrases. Today, this practice will do far more harm than good.

Yet there are some things that worked in days past that still work well today. Adding new, fresh, relevant content is one of those things.

No one is suggesting you should constantly add new sections to your website. Not only would this make your website a disaster to navigate, it would make it visually busy, which will destroy your dwell rate (we’ll talk more about dwell rate in a later post.)

Experts agree the best way to add fresh, meaningful content is to start a blog. A blog will help keep your website updated (which the crawlers like), it will allow you to continue to add targeted keywords (in such a way that helps, and not harms your ranking) and it will give your customers something to read (which will help improve your dwell rate.)

Remember- blog content should be relevant, informative and well-written. If the content is terrible or it’s filled with misspellings, you’re not going to be doing yourself any favors.

Experts you can trust

If you have further questions about SEO, how to improve your website’s ranking and how a blog can help you achieve this goal, call Denver Digital today to speak with a digital marketing expert you cant trust.

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