There are many different types, but here are some of the most popular:
- Info-gathering forms
- Subscription sign up
- Try it now
- Free trial subscription
- Social media share button
- Contact us
- Add to cart/buy button
The design and placement of your call to action will have a large impact on its effectiveness in terms of conversions. It is okay to have multiple call to action buttons on the same page, despite popular belief.
It is important, however, to make sure your calls to action don’t contradict one another. That is to say, your calls to action should not be competing for attention. Besides, the more call to action buttons you have, the higher the odds are of someone clicking on one of them.
Multiple eye tracking studies have shown that people tend to read web pages in a T shaped fashion. Take a look at the following web page, and pay particularly close attention to their call to action buttons:
One is placed along the top right-hand side of the page, and the other is towards the bottom middle. First, when someone glances across the top of the page, they notice the bold call to action in the top right-hand corner. Next, as they’re glancing down the middle, they see the same bold call to action, both of which encourage the user to try out their program.
Despite having two calls to action, they are not competing with one another, and the page is still simple, straightforward, and the information is easy to process. The page is well-designed to lead traffic down the sales funnel, to try out Hotjar’s service.
You should definitely be using design – more specifically, color – to your advantage. Different colors can be used to convey different emotions. Knowing which colors convey which emotions can be quite beneficial for lead generation.