Debunking four SEO myths: With Denver Digital
Search engine optimization (SEO) has become a popular topic in the world of digital marketing. Online companies depend on SEO content to attract customers.
SEO allows digital marketing experts to build your customer audience by focusing on organic, natural content, with the goal of improving your website’s search engine rankings. At Denver Digital, SEO is what we specialize in, this is our field of expertise. In the last year or so, we’ve noticed several reappearing SEO myths. In this blog, we will debunk four SEO myths that are simply untrue.
Link Building is Dead
Similar to content, the links you build for your website must be relevant. Google will penalize websites that create illegitimate links with no purpose other than to boost SEO. However, if you build links the way they’re intended, (to spread, share relevant information) then link building can significantly boost your visibility.
Leave it to Google
Many people expect search engines, like Google, to completely handle all of their online content. This expectation is misguided, to say the least — search engines are incredibly smart, but they’re not magic. In order to match your competition’s digital visibility, you must be willing to put in the work. SEO simply requires companies to produce fresh, accurate content. The better your content matches Google’s ever-changing algorithms, the better search engine visibility your site will gain.
SEO is all Digital Trickery
In SEO’s early days there were tricks companies could pull to get ahead, fast; but those days are long behind us. Now, successful SEO content, is more about producing quality, consistent web content for a niche audience. As search engines, like Google, become increasingly intelligent there is a greater pressure to focus on individuals rather than groups. Your website, your business, should have a specific market in mind — tailor your content to fit your niche audience.
Quantity over Quality
Quality trumps quantity, in the world of SEO. Finding an SEO team to produce strong, reliable content can be a challenge, but we make it easy at Denver Digital. Our professional team of digital experts will help your site improve it’s ranking, through hard work and strong writing.