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Social Media
31
May

Make Social Media Work For Your Business

Social media is arguably one of the greatest inventions of the 21st century. This new form of communication connects virtually every facet of a modern world. Business owners have the potential to use social media platforms to their advantage, creating specific, personalized content. When executed correctly, social media can make a small business go viral...
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03
May

SEO vs Pay Per Click (PPC)

SEO vs PPC — which is the better investment? This question has been hotly debated in the digital marketing world. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) take two very different approaches to improving a company’s online marketing presence. When deciding between SEO and PPC, the choice comes down to your company’s specific goals. In...
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Digital Marketing
31
Mar

The Importance of Maintaining your Online Presence

The relevance of your site will significantly impact your web ranking. Simply put, unmaintained sites are irrelevant. If you haven’t posted on your site for awhile it’s presence is going to degrade. Luckily, the experts, at Denver Digital, can help keep your site current, even if it hasn’t been updated in awhile, we are happy...
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17
Mar

Debunking Four SEO Myths: With Denver Digital

Search engine optimization (SEO) has become a popular topic in the world of digital marketing. Online companies depend on SEO content to attract customers. SEO allows digital marketing experts to build your customer audience by focusing on organic, natural content, with the goal of improving your website’s search engine rankings. At Denver Digital, SEO is...
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Meta-Description
12
Mar

How to Write a Powerful Meta Description

Meta descriptions are at the foundation of all SEO content. Meta descriptions provide a summary of each page on your site. This is useful for Google, and potential customers, because it provides a clear idea of your page’s purpose. As of now, meta descriptions will not impact your SEO ranking with Google, but they will...
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White-Hat-SEO
10
Mar

3 White Hat SEO Techniques: With Denver Digital

In the world of SEO,  there are a number of different “terms” that apply to online marketing. Two phrases that are particularly common , “white hat”” and “black hat”. When someone refers to “white hat” SEO, they are referencing SEO methods that Google supports. For example, boosting your site ranking by improving web content quality....
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