Denver Digital stays up to date on the latest trends in digital marketing. We understand the importance of providing relevant, accurate information that will improve your company’s web presence.
While we can most certainly help you maintain your web presence, we also provide our customers helpful tips and tricks. In this article, we will share five digital trends you need to know now.
Digital marketing clearly surpasses blogs, websites, and Facebook. To be competitive in digital marketing you need to diversity your platforms. It’s time to get creative. Almost every modern company should have an Instagram account, Facebook, Pinterest, blog, and SnapChat. The more digital medium your company utilizes the greater your voice will be.
It’s vital to engage with your audience. Create content your audience wants to read. Today, advertising must be entertaining. Sell entertainment first and your product second. An obvious advertisment far more likely to be ignored, if it’s not captivating. If you successfully entertain your audience they will do the marketing for you. Let consumers be the marketers of your brand.
Most marketing companies would agree that content marketing works. While Google Analytics’ algorithms are constantly changing, they continually value quality content. Create content that you’re proud to represent your business. Remember, your web presence is often the first interaction your customers will have with your company. Stay fresh. Stay current. Stay competent.
Find a Niche Audience
To improve your web traffic, target a niche audience. Know who you are marketing to and why. There are number of ways you can gain customer information: use Google Analytics, Facebook Insights, and buyable pins from Pinterest. Knowing your audience will allow you to create better, more shareable content.
If you use AdWords you can bypass this process. AdWords has introduced Identity-Based Pay-Per-Click Marketing. This marketing technique allows you to target customers with ads specific to their interests. You can direct ads or content based on your customer’s phone number or email, meaning, your add can answer an individual’s specific needs.
Digital marketing is constantly developing, adapting. Our marketing team, at Denver Digital, will help your business stay current. Choose Denver Digital for your online marketing solutions. To schedule a meeting with one of our marketing professionals, give us a call at: 720-316-4217. We look forward to working with you.