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Month

May 2017
Social Media
Social media is arguably one of the greatest inventions of the 21st century. This new form of communication connects virtually every facet of a modern world. Business owners have the potential to use social media platforms to their advantage, creating specific, personalized content. When executed correctly, social media can make a small business go viral...
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SEO vs PPC — which is the better investment? This question has been hotly debated in the digital marketing world. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) take two very different approaches to improving a company’s online marketing presence. When deciding between SEO and PPC, the choice comes down to your company’s specific goals. In...
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